In this particular tutorial, we're going to dive into some advanced segmentation techniques. I love showcasing these ideas in power bi because it really is high-quality analysis. This example will showcase how particular customers can move from one grouping into another after a certain time-frame.

This is really great analysis because you are able to see the customers that are trending up or the customers who are trending down. This can create certain decisions inside businesses that can make a difference.

Obviously, you want to know which customers are trending highers (are moving into better groups) so that you can replicate the performance across other customers.

Within this example, I run through some advances DAX calculations. These are important to understand and start utilizing in your reports if you also want to complete some advanced analysis just like this.

Sam

*****Video Details*****
0:18 - Introduction
2:47 - Customer Group This Year Versus Last Year
4:03 - Creating The Customer Group
4:47 - DAX Formula To Show Movement Within Customer Group
8:26 - Conclusion

***** Learning Power BI? *****
FREE COURSE - Ultimate Beginners Guide To Power BI - portal.enterprisedna.co/p/ultimate-beginners-guide-to-power-bi
FREE COURSE - Ultimate Beginners Guide To DAX - portal.enterprisedna.co/p/ultimate-beginners-guide-to-dax
FREE - 60 Page DAX Reference Guide Download - enterprisedna.co/dax-formula-reference-guide-download
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***** Related Links *****
Segmentation Example Using Advanced DAX in Power BI
blog.enterprisedna.co/advanced-segmentation-example-using-dax-in-power-bi/
Use DAX To Segment & Group Data In Power BI
blog.enterprisedna.co/use-dax-to-group-segment-your-data/
Group Customers Dynamically By Their Ranking w/RANKX In Power BI
blog.enterprisedna.co/group-customers-dynamically-by-their-ranking-wdax-in-power-bi/

***** Related Course Modules *****
Advanced DAX Combinations
portal.enterprisedna.co/p/advanced-dax-combinations
Learning Summit Series
portal.enterprisedna.co/p/learning-summit-series
Advanced Analytics In Power BI
portal.enterprisedna.co/p/advanced-analytics

***** Related Support Forums *****
Customer Segmentation Not Showing Top Group
forum.enterprisedna.co/t/customer-segmentation-not-showing-top-group/1341
Customer Segmentation Pattern
forum.enterprisedna.co/t/customer-segmentation-pattern/2427
Displaying Segment Groups
forum.enterprisedna.co/t/displaying-segment-groups/2367
For more customer segmentation queries to review see here…..
forum.enterprisedna.co/search?q=customer%20segmentation

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